One by Zero
Designing the face of the world’s most hyped technology
We had the chance to collaborate closely with NLP pioneers OnebyZero to craft a new visual identity for their Artificial Intelligence solutions as well as design the website.
One By Zero is a specialist Machine Learning and AI services company. Servicing clients across the Asia–Pacific region, they provide highly customized solutions for their clients.
We needed to create a brand that could tell the story of a company that delivers cutting edge, powerful language and image AI. Giving AI a face was one of the challenges we set out to solve with the redesign. We created a design system that could grow alongside the company.
The new identity revolves around the concept of fluidity and the ever evolving nature of intelligence and knowledge. We aimed to bring the identity of AI outside the world of sci-fi, hard edged tech visuals and closer to the real world. The visual elements used play with the blurry edges of growth and evolution, and makes the brand appear warm and approachable.
The project was done through Clay Gorilla with my co-founder, Rithwik Jayasimha.
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